Overview

Project completed Sept 2025

This team project developed an Air Service Development proposal evaluating the feasibility of a new nonstop service between San Francisco International Airport (SFO) and Victoria International Airport (YYJ). The analysis assessed community and market demand, passenger segmentation, competitive conditions, route characteristics, and connecting market potential within SFO’s broader domestic and international network. Operational and commercial considerations, including aircraft suitability, schedule design, pricing strategy, and airport incentives, were evaluated to support route viability. The proposal demonstrated that the new service could attract new passengers through reduced travel time and capture connecting demand.

Role

Air Service Development & Route Analysis Contributor
Focused on route analysis, demand assessment, competitive benchmarking, connectivity evaluation, and network rationale to support the feasibility of a nonstop SFO–YYJ service.

Duration

5 days (course-based project)

Tools & Technologies

• Market and demographic datasets
• Airline schedule and fare comparisons
• Airport network maps and connectivity analysis
• Secondary research from airport, tourism, and government sources

Conceptual Framework

The analysis applied air service development principles, including market demand analysis, passenger segmentation, competitive analysis, and hub connectivity theory, to evaluate route viability and network fit within SFO’s global network.

Design Process

The work progressed from community and market profiling to route and competitive analysis, followed by connectivity and scheduling evaluation. Insights were synthesized to support route positioning, pricing logic, and incentive recommendations aligned with operational feasibility.

Final Outcome

The final deliverable was a structured ASD proposal recommending daily nonstop service, supported by strong demand fundamentals, significant travel-time savings, and access to SFO’s extensive domestic and international network. The proposal demonstrated how the route could generate new passengers while capturing connecting traffic.

Challenges & Learnings

Key challenges included estimating demand without direct historical service data and balancing origin–destination demand with connecting flows. The project strengthened practical understanding of how network connectivity and schedule design influence route viability.

Collaboration

Completed as a team-based project. My contributions focused specifically on ASD analysis, route evaluation, demand assessment, competitive dynamics, and connection potential, while collaborating with teammates on the overall proposal structure.